Meet the Team
Here for the journey, with advice you can trust and people who genuinely care.
As Managing Director and Financial Adviser at Fitzgerald Financial, I provide advice across personal and business risk insurance, KiwiSaver, managed investments and mortgage lending. I also work with businesses to design and implement group insurance schemes that help attract, retain and protect their people. Since beginning my career in financial services in 2013, I’ve been passionate about helping individuals, families and business owners make confident financial decisions that protect what matters most and support their long-term goals.
My approach is simple: listen first, understand what’s important to you, and provide clear, practical advice tailored to your circumstances. Over the years, I’ve supported clients through many stages of life, from buying their first home and building long-term wealth to managing business risk and navigating complex insurance claims. Outside Fitzgerald Financial, I serve as an elected Palmerston North City Councillor and have been a volunteer Board Member of Moneywise Manawatu since 2012. I believe strong financial outcomes are built on trust, honest advice and genuine long-term relationships.
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Hayden Fitzgerald
Managing Director
Financial Adviser
My career in the insurance industry began in 2014, giving me over a decade of experience across Life, Trauma, Income and Mortgage Protection, Medical, Rural, Business and Company Group Scheme insurance. I’m passionate about helping people protect what matters most: their families, their businesses and their future. With a genuine commitment to understanding each client’s individual circumstances, I provide tailored solutions designed to give you confidence and peace of mind with ongoing support.
Good advice starts with listening, followed by honest, straightforward guidance that puts your best interests first. No jargon and definitely no boring sales pitch. I work in the best interest of my clients, not the insurers. Whether you’re arranging your first policy, reviewing your existing cover or planning for the years ahead, I’m here to make the process clear and stress-free. Outside of work, I enjoy spending time with my family, getting outdoors and helping in the community. For me, building genuine relationships is just as important as building strong protection, and I look forward to being your trusted Financial Adviser.
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Financial Adviser
Alana Smith
Liarna Fitzgerald
Operations Manager
I’m passionate about creating a seamless experience for our clients and ensuring everything runs smoothly behind the scenes. As Operations Manager, I oversee the administration and day-to-day operations of the business, from client communications and coordinating applications to maintaining our processes and compliance requirements. While our advisers focus on providing financial advice, I’m the support behind the scenes, making sure our clients and team have what they need every step of the way. I believe strong client relationships are built on honesty, communication and genuine care, and my goal is for every client to feel confident that they’re in good hands.
I’m currently working towards my Financial Services qualification, continuing to build my knowledge so I can provide even greater support to our advisers and clients. Outside of work, I’m a proud mother of two and enjoy travelling, music, staying active, and spending time with family and friends. I value looking after your health and wellbeing, protecting the people you care about and planning for the future, and these values naturally carry through into the care and support I provide at Fitzgerald Financial.